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Intro to Mass Communication MARVEL MINI PRESENTATION
Point Value: 100 points Due Date: (See sign up sheet in class for your specific due date)
Learning Objectives: Through using a class “case study” of Marvel Entertainment LLC’s operating divisions, intellectual property, staff, distribution partners and audiences students will familiarize themselves with the “circuit of culture” approach to researching the media industries. Students may choose any recent or historic Marvel related story in the trade press or paper of record. The purpose of the assignment is to encourage independent research and opportunity for crowd sourcing knowledge among students.
Examples of Trade Press sources and papers of record (Hollywood Reporter, Deadline, Entertainment Weekly, Rolling Stone, Billboard, Wired, Variety, AdAge, Broadcasting & Cable, Gamasutra, The New York Times, The Los Angeles Times, Chicago Tribune, Philadelphia Inquirer).
Master Course Outcomes/Competencies met: The assignment provides the opportunity for students to both understand and explain a specific media form, market segment or media event that has an impact on society. Students may also use this assignment to explore the responsibilities of specific mass communication jobs/careers.
Assignment: visit a number of online media industry trade press sources to find a media industry news item about any aspect of Marvel that personally interests you and/or relates in some way to your career interests. Select a story that you will orally summarize in class. Be prepared to discuss how the story relates to readings/class lectures. You will sign up for a day to present. Presentation should take approximately 5 minutes. If you miss your scheduled day to present you will receive a zero. No make ups allowed. EMAIL LINK TO ME firstname.lastname@example.org the night before you present.
Presentation should include:
- Date the story was published and title of story. The story can be recent or historical. Learning Commons librarians can assist you with finding an older story.
- A statement of which trade press site or paper published the story, and if applicable who wrote the story.
- A statement of which aspects of the “circuit of culture” this story addresses
- A brief summary of the story
- A statement of why you chose to present this story
- A statement of how you think the story applies to what we are learning in class.
- A statement of how learning about the story you chose expanded your understanding of mass communication/the media Industries.
Learning Objective: Students will discover the challenges of developing creative programming ideas when faced with censorship restrictions imposed by network sponsors.
Bridge Discussion: Following this activity discuss how and why censorship may have led to the rise of game shows during the 1950s. Discuss how this relates to the 21st century rise of the reality-based competition series.
Get into groups of four (team lead should be a writer). Develop a concept of a TV show that avoids the following censored themes/characterization as stated by top 1950s sponsors Proctor & Gamble and General Foods (listed below) Name the show, Write a logline, Write a short summary paragraph, Describe the #1 person on your call sheet (star) YOU HAVE 20 MINUTES. Your show can be part of any genre. I will play the role of a network development executive you will pitch your concept to me and I will decide whether or not the network will “greenlight” your project.
P&G “Moral Code”
-Usual prohibition of “taboo sex subjects” will be observed (i.e. homosexuality; romance/marriage/sex between people of different races).
-Avoid topic of rape
-Avoid any suggestive scenes or dialogue
-Avoid any double meanings
-Do not “attack the American way of life”
-Do not offend any “organized minority group, institution, commercial organization, state or region of the country”
all programs should be a pleasant experience to watch while eating dinner.
See William Boddy’s monograph Fifties Television: The Industry and Its Critics for more information.